This campaign has multiple audiences. One being the people who stereotype on looks, age, gender, race, another to the kids or teens who are feeling that drugs and alcohol are necessary to look or act the way that they want to or naturally do, lastly really to all people who are struggling with drugs and alcohol or the use of them.
The courage campaign is about being able to help your friends or family stay away from drugs and alcohol, even tell them that you care about them and you feel it would be best for them to stop using. It emphasizes empowerment to people who are scared to tell their loved one that they are worried about them. Giving them the courage that they may be mad, or they may think your judging them, but if you really care then their best interest comes first, and later they will thank you for it.
The regret campaign takes the you aren't just affection yourself approach. This one is pretty personal to me, i think it really targets the people who say, "So what if I smoke pot, it's my body" or "so what if i drink, I am not killing anyone but myself." A lot of people don't realize the impact they have on other people, that they make decisions that are impaired, or illogical when they are intoxicated in any form.
The last I am campaign is to change the public's automatic stereotyping of kids/people. This campaign is putting it out there that you can't know a person's life by looking at the way they are or look.
They are all empowering and eye opening campaigns to people. A new approach to the never ending battle of drugs and alcohol. They say very little but speak volumes. I personally think the regret campaign is the most powerful. Actions effect everybody, no matter who's they are, good and bad. But it's the bad ones that hurt the most people. I think this is a perfect way to get the word out against drugs and alcohol.
Sunday, March 15, 2009
Week 5- Reading response 4-#2
I am in between on my decision of whether wearing a button "God is neither Democrat or Republican" is divisive. On the one hand it feels like its attacking to the political parties. It's a bold statement, telling everyone that no matter what they say it isn't going to sway them. The true issue at hand on the campus really didn't feel like it had anything to do with associating a religion with a political party. On the other it claims that both sides are equal to God and Christianity. Being Christian, I feel that politics and religion co-exist, but don't always agree . It comes down to decisions being made on a moral base or decisions being made for the best of everyone's well being. Wearing the button is a statement that although the President is speaking at the graduation, it doesn't mean that they all agree with the Republican party nor do they choose to listen to what maybe said to sway them one way or the other on any political subject matter. The button almost claims, yes we are listening to what is going to be said, because this is our graduation, BUT we are not happy about it one way or the other and we will still have our own opinions. Silent protests or rallies are usually the most impacting, and still keep peace among the other people who would like to enjoy the event.
Week 5- Reading response 4-#1
Mother daughter communication is different because it is an independent dependant relationship on both sides of the spectrum. Daughters are trying to branch off in the direction they want to go, but they feel their mothers are still right behind them picking up as they go, nothing being good enough. In the same breath, they feel like they need to go to their mothers for help because their moms will be the only ones who understand. The problem that happens is advice is offered without being asked. Mothers are only wanting what's best, and trying to save their daughters the time to have to redo what the mothers themselves have already most likely done before. Most of all, the mother is just caring and in some sense feeling rejected by their daughters not wanting to do things their way. My mother and I do not fight like this. I have always gone to her for advice and taken her advice in stride that its only to make me a better person. My mother and grandmother fought and fight horribly about the correct way to do things. I am sure this is why my mom has always tried to listen as well as speak.
I think the relationship between mother and son is very different. With a Mother son relationship mothers aren't looking for approval from their sons. They also aren't trying to make mini clones out of sons. Most cases sons just see their mom as a love source, and moms see their sons as these little boys who can't do anything alone, and that's just accepted, she will still wash their clothes when they come over, make them sandwiches and change their sheets. No matter how old a man gets, they will always be a boy. Which is part of the problem when a girl becomes a woman. 2 queen bees cant live together. But they also feed off of the others work.
I think the relationship between mother and son is very different. With a Mother son relationship mothers aren't looking for approval from their sons. They also aren't trying to make mini clones out of sons. Most cases sons just see their mom as a love source, and moms see their sons as these little boys who can't do anything alone, and that's just accepted, she will still wash their clothes when they come over, make them sandwiches and change their sheets. No matter how old a man gets, they will always be a boy. Which is part of the problem when a girl becomes a woman. 2 queen bees cant live together. But they also feed off of the others work.
Week 4- Response #3-#2
Q #1
What's most amazing to me is the way they advertise in different countries. In America, our world moves so fast advertisers have to try really hard to grasp at our attention. They use different techniques to draw us in. Like, mind color tricks with red yellow and blue, which focus our attention into the product being sold, become personable, whether it's showing an Oreo cookie as an after school snack with a father and son, or a Nike commercial they hit us so that we can see ourselves doing it. Therefore need the product to do so. The biggest difference I noticed is that in America, less is more, and bigger is better in advertising. The photograph in the Iran photo took me by surprise. There were about nine different advertisements posted eight times each. I may just be used to seeing one large Coke or Pepsi sign per spot not when it looks like spam-mail covering the grocery store. It is almost like the advertising companies are taking a higher volume of ads in other countries to promote their products. Which in my opinion doesn't make sense, as most countries that are building a McDonalds, or a KFC are all grasping for American prosperity and life. Why advertise so heavily to an already buying customer. The main difference between American culture in America and other places is that in America, this kind of advertising, the "spamming" was stopped being used in the late 80's when advertisers realized that there are better ways to sell products in America. Some things I am proud of our country for being able to expand into other countries. Aside from Europe, we are one of the only countries that have successful business's in other countries then our own.
What's most amazing to me is the way they advertise in different countries. In America, our world moves so fast advertisers have to try really hard to grasp at our attention. They use different techniques to draw us in. Like, mind color tricks with red yellow and blue, which focus our attention into the product being sold, become personable, whether it's showing an Oreo cookie as an after school snack with a father and son, or a Nike commercial they hit us so that we can see ourselves doing it. Therefore need the product to do so. The biggest difference I noticed is that in America, less is more, and bigger is better in advertising. The photograph in the Iran photo took me by surprise. There were about nine different advertisements posted eight times each. I may just be used to seeing one large Coke or Pepsi sign per spot not when it looks like spam-mail covering the grocery store. It is almost like the advertising companies are taking a higher volume of ads in other countries to promote their products. Which in my opinion doesn't make sense, as most countries that are building a McDonalds, or a KFC are all grasping for American prosperity and life. Why advertise so heavily to an already buying customer. The main difference between American culture in America and other places is that in America, this kind of advertising, the "spamming" was stopped being used in the late 80's when advertisers realized that there are better ways to sell products in America. Some things I am proud of our country for being able to expand into other countries. Aside from Europe, we are one of the only countries that have successful business's in other countries then our own.
Week 4- Reading Response #1
Q. #3
The most successful cartoon is by Roz Chast, An Excerpt from Men Are from Belgium, Women Are from New Brunswick. Maybe it's because instead of implying the difference it makes it clear by writing it. A lot of times it is hard for both genders to understand each other when it is sugar coded "nice" and isn't a kind truth. In most cases the "nice words" makes the situation worse, I think that's why I like reading the translation on the Chast cartoon on the right hand side. You, as the reader, are able to see the anger and annoyance building with each word said, reacting with the other persons words. Reading it as a woman, I can feel how aggravated I get and it is personable to my husband and myself. Especially dating back to the first year of marriage when I didn't know how to cook a thing. Also how just a simple statement in the wrong tone, can make things evolve into a big ugly mess. The least successful cartoon in my opinion was Peter Steiner, And do you, Deborah Tannen, think they know what they're talking about? Without knowing who Deborah Tannen is, this cartoon doesn't make any sense. If you know that Deborah is a sociolinguist, then the cartoon makes complete sense. But in its current context it leaves the reader confused as to who this person is in the middle and why they are in the wedding ceremony. No one takes that much time to research the comics, they should make sense without having to think too far into it, or know every famous persons job and life by name.
The most successful cartoon is by Roz Chast, An Excerpt from Men Are from Belgium, Women Are from New Brunswick. Maybe it's because instead of implying the difference it makes it clear by writing it. A lot of times it is hard for both genders to understand each other when it is sugar coded "nice" and isn't a kind truth. In most cases the "nice words" makes the situation worse, I think that's why I like reading the translation on the Chast cartoon on the right hand side. You, as the reader, are able to see the anger and annoyance building with each word said, reacting with the other persons words. Reading it as a woman, I can feel how aggravated I get and it is personable to my husband and myself. Especially dating back to the first year of marriage when I didn't know how to cook a thing. Also how just a simple statement in the wrong tone, can make things evolve into a big ugly mess. The least successful cartoon in my opinion was Peter Steiner, And do you, Deborah Tannen, think they know what they're talking about? Without knowing who Deborah Tannen is, this cartoon doesn't make any sense. If you know that Deborah is a sociolinguist, then the cartoon makes complete sense. But in its current context it leaves the reader confused as to who this person is in the middle and why they are in the wedding ceremony. No one takes that much time to research the comics, they should make sense without having to think too far into it, or know every famous persons job and life by name.
Monday, March 9, 2009
Plagiarism Exercise
Plagiarism is so easy to do it almost is pathetic. I have always thought that I maybe cite too much. But after really reading, as long as it's done properly, you can't. Where I really have issues is determining whether it's common knowledge, or how to determine it is common knowledge. I try to be very aware of it, and do not plan to do it at all! This is why the writing center is so great, they can tell you if something isn't right!
Thursday, March 5, 2009
Lead Sentences
In our latest tasting, organic beer comes of age
Imagine Norman Bates, twisted hero of Hitchcock's Psycho, stumbling into a funhouse of mirrors and finding Mother at the center, her image reflected on a thousand surfaces surrounding him. He might freak out, right?
http://www.grist.org/advice/products/2009/02/24/
I picked this particular article at random. then after reading the first paragraph, I decided it would be well worth finishing the article! This particular lead sentence is an anecdotal, one of my favorites!
Imagine Norman Bates, twisted hero of Hitchcock's Psycho, stumbling into a funhouse of mirrors and finding Mother at the center, her image reflected on a thousand surfaces surrounding him. He might freak out, right?
http://www.grist.org/advice/products/2009/02/24/
I picked this particular article at random. then after reading the first paragraph, I decided it would be well worth finishing the article! This particular lead sentence is an anecdotal, one of my favorites!
Reading Response 1- William Sea
Sea's claim is that for things to all be equal between men and women, stereotyping of both men and women under consideration on what is fair and not fair. Sea refers several times to the fact that the male gender looks like a bunch of bumbling fools, or even that they become befuddled if a sex appealing woman comes around. He claims that by advertising companies are policing stereotypes they are trying define a black and white line. If Tom is a male and likes trucks, all males like trucks. The issues that arise with such vast black and white lines is that not all males like trucks. It's a false statement. Just as not all males like sports or beer. This is the same with lesbians or gays. Not all lesbians try to look like men, and not all gays try to look like women. It isn't always about gender confusion. When companies start policing stereotypes, it is a way of giving a standard, no matter how off it really is. In most cases, a stereotype is created for a selling stand point. Drink this beer, get these women, get to sit on your rear and watch sports. Me man, me happy. It really actually dumb down everyone, even women to have such insulting language spouted out on TV and magazine ads. As a woman, I get tired of seeing the unbelievably skinny model laying in a bikini add. The only purpose really that policing serves is to give those who are lost an idea of what is supposed to be, and even then it isn't always right.
Essay #2
Off-Post Living- Is it worth the cost?
In the current economy, most families find themselves clenching to every extra penny. Amount that group is military families and the choices of living on or off post. Although living off-post is easier for military families when the PCS, it causes military families to spend more money because the added BAH doesn’t cover all the living expenses, the families pay extra gas money for travel, and most maintenance fees are not covered by the landlord.
The military pays active duty members a certain allowance or BAH, to cover the rent of a home off-post each month. In most circumstances the actual amount given is averaged out based on the area and doesn’t always cover the house the family chooses to live in. This also doesn’t include the extras like: water, sewer, garbage, gas, electric or yard maintenance. Many families have to cut into their pay to cover the extra expenses just to live in the home. If a military family chooses to live on post, no BAH is paid but no cost comes out of pocket either.
In most cases, when living off post, military families have to pay additional in travel expenses. This includes an array of things like gas, oil changes, and regular maintenance items that are to be replaced more often. If the soldier decides to come home each day for lunch, it adds additional miles double if not triple the amount of miles, therefore using more gas, and spending more money. When living on post, there is a free ride taxi service that will drive a military member or dependant to any destination on post, cutting down on the extra money spent in maintaining the vehicle.
If something were to happen to anything in the home the military family is renting, the landlords are not always responsible or obligated to fix it. For instance, if a toilet is clogged or a drain is busted the renter has to pay the plumber for the charges of even checking it out. Little things like if the heat stops working or a window seal needs replacing all comes out of the renters pocket, adding to the extra expenses. If a military family moves off post it is usually to avoid the extensive exit inspection that they would go through to leave housing quarters. Most of these charges from moving out of military quarters can be easily fixed by taking advantage of the free maintenance service the military provides. The extra cost is more if the family chooses to buy a home. Which also can cost more in the end if the service member gets stationed somewhere other then there. They then have to worry about two homes if the choose to not sell the house, or if they can not sell the house. Creating more expenses on the already tight budget.
In the effort of saving money, living off post isn’t always the best option. In several cases it costs families more in living expenses by not including water, sewer, garbage or electricity, by the additional travel and maintenance costs of driving to and from post several times a day, and lastly by the extra maintenance of the house itself whether renting or buying the home.
In the current economy, most families find themselves clenching to every extra penny. Amount that group is military families and the choices of living on or off post. Although living off-post is easier for military families when the PCS, it causes military families to spend more money because the added BAH doesn’t cover all the living expenses, the families pay extra gas money for travel, and most maintenance fees are not covered by the landlord.
The military pays active duty members a certain allowance or BAH, to cover the rent of a home off-post each month. In most circumstances the actual amount given is averaged out based on the area and doesn’t always cover the house the family chooses to live in. This also doesn’t include the extras like: water, sewer, garbage, gas, electric or yard maintenance. Many families have to cut into their pay to cover the extra expenses just to live in the home. If a military family chooses to live on post, no BAH is paid but no cost comes out of pocket either.
In most cases, when living off post, military families have to pay additional in travel expenses. This includes an array of things like gas, oil changes, and regular maintenance items that are to be replaced more often. If the soldier decides to come home each day for lunch, it adds additional miles double if not triple the amount of miles, therefore using more gas, and spending more money. When living on post, there is a free ride taxi service that will drive a military member or dependant to any destination on post, cutting down on the extra money spent in maintaining the vehicle.
If something were to happen to anything in the home the military family is renting, the landlords are not always responsible or obligated to fix it. For instance, if a toilet is clogged or a drain is busted the renter has to pay the plumber for the charges of even checking it out. Little things like if the heat stops working or a window seal needs replacing all comes out of the renters pocket, adding to the extra expenses. If a military family moves off post it is usually to avoid the extensive exit inspection that they would go through to leave housing quarters. Most of these charges from moving out of military quarters can be easily fixed by taking advantage of the free maintenance service the military provides. The extra cost is more if the family chooses to buy a home. Which also can cost more in the end if the service member gets stationed somewhere other then there. They then have to worry about two homes if the choose to not sell the house, or if they can not sell the house. Creating more expenses on the already tight budget.
In the effort of saving money, living off post isn’t always the best option. In several cases it costs families more in living expenses by not including water, sewer, garbage or electricity, by the additional travel and maintenance costs of driving to and from post several times a day, and lastly by the extra maintenance of the house itself whether renting or buying the home.
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