Reading Response 1- William Sea

Sea's claim is that for things to all be equal between men and women, stereotyping of both men and women under consideration on what is fair and not fair. Sea refers several times to the fact that the male gender looks like a bunch of bumbling fools, or even that they become befuddled if a sex appealing woman comes around. He claims that by advertising companies are policing stereotypes they are trying define a black and white line. If Tom is a male and likes trucks, all males like trucks. The issues that arise with such vast black and white lines is that not all males like trucks. It's a false statement. Just as not all males like sports or beer. This is the same with lesbians or gays. Not all lesbians try to look like men, and not all gays try to look like women. It isn't always about gender confusion. When companies start policing stereotypes, it is a way of giving a standard, no matter how off it really is. In most cases, a stereotype is created for a selling stand point. Drink this beer, get these women, get to sit on your rear and watch sports. Me man, me happy. It really actually dumb down everyone, even women to have such insulting language spouted out on TV and magazine ads. As a woman, I get tired of seeing the unbelievably skinny model laying in a bikini add. The only purpose really that policing serves is to give those who are lost an idea of what is supposed to be, and even then it isn't always right.