Week 5- Reading response 4-#3

This campaign has multiple audiences. One being the people who stereotype on looks, age, gender, race, another to the kids or teens who are feeling that drugs and alcohol are necessary to look or act the way that they want to or naturally do, lastly really to all people who are struggling with drugs and alcohol or the use of them.
The courage campaign is about being able to help your friends or family stay away from drugs and alcohol, even tell them that you care about them and you feel it would be best for them to stop using. It emphasizes empowerment to people who are scared to tell their loved one that they are worried about them. Giving them the courage that they may be mad, or they may think your judging them, but if you really care then their best interest comes first, and later they will thank you for it.
The regret campaign takes the you aren't just affection yourself approach. This one is pretty personal to me, i think it really targets the people who say, "So what if I smoke pot, it's my body" or "so what if i drink, I am not killing anyone but myself." A lot of people don't realize the impact they have on other people, that they make decisions that are impaired, or illogical when they are intoxicated in any form.
The last I am campaign is to change the public's automatic stereotyping of kids/people. This campaign is putting it out there that you can't know a person's life by looking at the way they are or look.
They are all empowering and eye opening campaigns to people. A new approach to the never ending battle of drugs and alcohol. They say very little but speak volumes. I personally think the regret campaign is the most powerful. Actions effect everybody, no matter who's they are, good and bad. But it's the bad ones that hurt the most people. I think this is a perfect way to get the word out against drugs and alcohol.